This promo brochure was made to attract the Magazine readers to willing to be subscriber –by offering a gimmick. That’s the way competitors used to do to get more subscribers and more captive customers, so I decide (on behalf of the publisher) to do similar way. To do so, I used the same theme to the previous branding ad (Rembrant’s masterpiece of ‘reading’) for this threefold subscriber form. I have to be consistent on theme.
For a completion, I asked the Chief Editor to get some testimonial assignments from the celebs to seed sort of credibility and trusty image into the readers’ mind. That’s it, I convinced them that ‘trust’ worthy is the essential value while the gimmick is just a thanks.